For 2D and 3D works, each submission should be accompanied by a digital image of the work in JPEG, GIF, or PNG format at maximum file size 1MB. Please note that should your work be successful this is the image that will be used in the catalogue. Film, video, digital, sound and performance work must be uploaded to a hosting site such as Vimeo or YouTube and an html link provided. Video works requiring multiple monitors, or the playing of more than one DVD, are not admissible.

Note: the selectors will only watch the first two minutes of a submission during the initial selection.

If the video is password protected please include this in the artwork details.


All communication will be by email via Parker Harris. Successful applicants will be notified and must confirm participation within one week. Failure to do so could result in work being withdrawn from the exhibition.


The London Group Selection Committee will select the works for the exhibition. The Selectors will consider all correctly completed submissions. Successful applicants will be informed as to which part of the Exhibition their work will be shown in. The decision of the Selectors on all matters is final and no correspondence will be entered into. The award of prizes for work in the exhibition is at the complete discretion of the Selection Panel and individual prize selectors.


Work selected for exhibition will be expected to be for sale. The London Group will not take a commission on sales. It will be assumed that the sale price includes the cost of any frame but not any plinth unless (including plinth) follows price. Prices should include VAT if applicable.


Artists are responsible for insuring their own work. All works accepted for exhibition will be displayed and handled entirely at the artists’ risk and The London Group and The Cello Factory will not accept liability for loss or damage occurring during the exhibition, installing and deinstalling or at any time whilst on The Cello Factory premises and in transit. This includes works requiring packing (e.g. for shipping), at the end of the show, which will only be done on the understanding that those packing, The London Group and The Cello Factory accept no liability for any damage to works or for damage.


All artists selected for exhibition, including those working outside the UK, must arrange for delivery and collection of their work to and from The Cello Factory at the specified days and times. Please ensure that you can comply with this requirement before entering, as The London Group cannot assist with alternative arrangements.

All packaging materials must be removed after delivery (no gallery storage is available for this) and brought back at collection. If you are applying from overseas please consider how you will get your work to and from the exhibition at the required times.

Work not collected at the stated times will be subject to a daily charge of £10 and after one week the work will become the property of the Group and will be disposed of at the Group’s discretion.


Wall hung work will require mirror plates affixed at the mid-point on each side. All glazed work must have solid frames (no clip frames). Work on aluminium must have appropriate fixings attached. For unframed work, work in multiple parts or work over 15kg in weight The London Group reserves the right to require it to be installed by the artist as directed by the curators.

Any plinths or support necessary for the display of 3-D work must be provided by the artists themselves. The curators reserve the right not to use plinths/supports that are deemed inadequate or too bulky.

The selectors reserve the right to show any video and/or DVD work projected as part of a dedicated programme. If submitting a film or video work, which can only be shown on a monitor or as a separate installation, this must be indicated on the application form.

Equipment such as monitors, DVD players and computers that are required for the display of audio/video work must be provided by the artists themselves. Headphones must be provided by the artist for work which has sound, in addition to any speakers. The choice between headphones/speakers will be at the discretion of the curators. Trunking must be supplied by the artist and can only be screw fixed (the adhesive on trunking must not be used).

Printed material or accompanying texts are not admissible unless integral to the work and included in image of the work.

No adhesives admissible except sticky Velcro. If your work is selected and you will be using Velcro please inform us.

It is the responsibility of the artist to ascertain the copyright of any existing image that is incorporated into a work and if applicable permission must be sought from the copyright-holder for its reproduction and the required fee must be paid by the artist. Proof of reproduction rights must be sent to as soon as possible if the work is accepted for the Open. It is the responsibility of the artist to ascertain the copyright of any audio material in their work and to take out PRS and PPL licenses for any copyright material. Copies of certificates must be sent to as soon as possible if the work is accepted for the Open. The artist must indemnify The London Group and The Cello Factory against any liability for playing/showing audio/visual copyright material.

The Gallery space is on two levels (Ground floor and Mezzanine) and there is no lift. The Gallery has no storage facilities whatsoever.


Waterloo is the nearest Main Line and Underground railway station. The Cello Factory is a short walk away.

There is no parking at the gallery and a limited set down area. There is limited meter-bay street parking in the locality but commercial public car parks are available in Cornwall Road north of Stamford Street and at the National Theatre. Traffic wardens are extremely active in the area and illegal street parking, even for short periods, is highly inadvisable.

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